6 ways to test your logo
Are you looking for a test to find if your logo is good or bad?
Is your logo working well for your branding?
A great logo is the easiest way to get recognised in a crowded Business marketplace. But it’s difficult to find which logo design will work and which will not. This article is all about how you yourself can conduct 6 ways to test logo that will help you to check if your logo is good or bad. We will discuss various issues the logo design face.
let’s go through 6 exercises to analyse your logo.
1. Resize your logo:
When it comes to logo size matters! Many logos have the scalability issues. Your logo will be used for different placements from huge billboards to favicon on your website. Generally most logos fail if we scale done it to icon size.
Exercise: Resize your logo to 10% of it’s usual size
Test: Is your small logo clearly visible? If yes, then it’s readable and clean.
2. Make it black and white.
Logo can comes in variety of colors but white and black logos are brilliantly crafted. Why is that so? Colored logos have limitations for its placement. Application of logo is essential part logo design process and application involves the print media and digital screens. The colored logo may look fantastic on screens but when it is applied in printing like letterheads or a product package it fails. Black and white logos work everywhere. They are always great even if applied with any color or even gradients.
B&W logos are color blind friendly.
Exercise: Make the logo black and white.
Test: Is your B&W logo clearly recognisable? If yes, then it’s distinguishable and memorable.
3. Pixelate and blur your logo.
A big part of the logo’s job is to be noticeable for the purpose of branding. Your logo should be recognisable even it is at long distance.
Exercise: Make the logo pixelate and blur a little.
Test: Does your logo retain most of its form? If yes, then it’s noticeable and eye-catching.
4. Place your logo in a square, wide and narrow space.
A lot of logo face this common issue of versatility and adjustability. Logo should be practical when its placement and applications are considered.
Exercise: please your logo in a square, wide and narrow space.
Test: Does your logo adjust in all the spaces? If yes, then it’s versatile.
5. Draw a horizontal and vertical line through your logo.
Our eyes always looks for symmetry in the world. So its always good to have balanced logo. The easy way to get balanced logo is to draw horizontal and vertical line through the logo and check its not one sided. We find this design principle often used in many art forms dating back in history to present contemporary art.
Exercise: Draw horizontal and vertical line through the logo
Test: Does one side draw all the attention? If not, then it’s balanced.
6. Send it to five new people.
It is seen that the designer is most often stuck with his/ her own style. Sometimes it’s difficult for designer to think differently. The best way to know if your logo will be loved by others is to show it to at-least 5 people who haven’t seen your logo before. This can be your target audience or your customer avatar. Getting feedback is best way to know the logo will be loved or not. Receiving these feedback helps in improving the design. Also this exercise could help you to find the logo is unique or not. People should not find your logo similar to any other design.
Exercise: Send it to five new people.
Test: Did they say “ah!’ or “ahaaa!” or “ohhhh!”? If majority loved your logo then it is unique.
Logo Test Score Card
Did your logo pass all 6 tests?
Few additional points to consider along with these 6 tests of logo design:
a. Relevant to your audience.
Before working on any business or branding it is important to know who your target audience is. You can get all the information of your target audience by creating a customer avatar sometimes referred to as buyer persona or customer profile. This gives you the clear idea of your customer and how they will perceive your brand. Brand logo is the connection between you and your customer. So relevant design could help to have lasting connection with your target audience.
b. Relevant to your industry.
Relevance of industry is just important as your audience. For example we cannot go with Nickelodeon kind of logo to any serious TV channel as a news channel. The logo should bring the core values or feelings of the industry it belongs.
c. Matching brand assets.
Your logo is added to all the different placements. It will be displayed on each and every assets of the industry. Different placements includes websites, social media, stationery, packaging, letterhead, etc. Consistent branding makes logo rememberable, therefore matching logo with brand all your branding assets is primarily important.
Bonus:
If you are not able to perform all these test, use this amazing website to put your logo in lab. This will perform all the test for you. Click here 👉 LOGO LAB
Conclusion:
A professional logo design is the collection of experiences and interactions that builds personal, lasting connections with people. It is most distinctive asset, has the ability to evoke feelings and emotions, whether or not consumers are familiar with the brand. Do not hesitate to take your time with the final logo selection.
My goal with this post is to outline how you can test your logo. I hope this article helped you to get some general guidelines you need to have in mind when it comes to logo design and to understand how minor changes can greatly impact how an identity & branding design can appear to viewers.
Share your logo score in the comments.
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